Guest Post by Sharon L. Cohen Six months ago, I dutifully interviewed ten app developers for my "yet to be released" Family&MeReader iPad app. I had specific criteria that this expert needed to fulfill, and discussed each need with the developers and ...
We receive a lot of emails here at AppsMarketing.mobi and many of them start much like this. “We are currently in the development stages of an app. We have the concept and usability down, but we’re trying to decide on ...
Last time we talked about the 10 commandments of successful apps marketing. Outlining the steps every developer should take as they gear up their app for a takeoff. This time, we want to make sure the process is clear for smooth ...
App Trailers, what can I say, I'm a HUGE fan. You can call it an obsession, I prefer to call it "research". Scoping out an app's trailer prior to download apps has become somewhat of a must for most users. ...
From Breitling and Dior to Mercedes- Benz and Rolls Royce Luxury brands have firmly made their mark in the mobile app scene. Even Apple has been quick to take note by launching a dedicated page for fashion aficionados that showcases ...
The title says it all, so without further ado, let's get right into it. 1. Sell the need, not the features Feature: a prominent attribute or aspect of something. Need: a condition requiring relief. The vast majority of mobile app developers focus on highlighting ...
Internet usage is far ahead of mobile, but the latter is catching up quickly. According to a Pew Internet Project survey, eight out of every ten people are using a cell phone, and a quarter of these people have dropped their ...
One of the biggest challenges we’re faced with at AppsMarketing.mobi is helping our clients create highly effective landing pages to feature their apps. Obviously, nothing beats a solid, addictive app to ignite the eagerness to download, but make no mistake; ...
App fever is at an all time high, with the sheer number of apps developed and approved on the app store at just over 225k for the tail end of Q2 2010. It’s crystal clear that the current app landscape ...
