Let's kick it off this way. We're way passed the expiration date of when brands need to be "sold" on social media interactions and media buys. They get it. Consumers everywhere are now interacting, debating, enjoying a few minutes of ...
The Apps World event , taking place on November 29th and 30th at the Olympia convention center in London will feature 150 leading mobile and app industry experts under one rooftop, to discuss the current state of the app industry ...
Customers are adapting to change, end-users are adapting to change even television networks are adapting to change. It should come as no surprise that the brands we've grown to love are leveraging mobile trends to the point that it increases ...
Are you starting to feel the MWC 2012 fever?! You should be since it's right around the corner and much of your success will depend on how you prepare for show. Cliché but it's true. Here are a few more ...
In continuation to our out-of-the-box app marketing ideas, the following is a guest post by Tabatha Arocho, Account Manager at GBK Productions - a Fundraising & Special Events company that is dedicated to giving high quality, tailor-made service at celebrity events. In the ...
We are all familiar with the term piracy in the context of modern consumerism and the act of taking something without paying for it; it has been an issue for the music industry, the film industry, and the software industry ...
A few days ago we launched our new iPhone app, Apps for Girls. The idea behind it is that young kids can easily navigate the app on their own, while parents will feel comfortable letting their kids choose the app they ...
The following is a guest post by Mike Schneider, Senior Vice President, Director Digital Incubator at Allen & Gerritsen. Mike is also the Co-author of Location Based Marketing For Dummies - available for pre-order. In the time since its inception, foursquare have emerged ...
The following is a guest post by Brian Tippy of LeadBolt Let’s throw all the analysis and statistics out the window for a moment and focus on the psychological aspect of app monetization. As a developer, the ultimate question resides in ...
A decision that almost every developer has faced is how to get the word out about their app. When it comes to app marketing initiatives, you basically have two options if you want to hit a grand slam: one, handle ...
